Always the best you can be
Early 2019, HEMA introduced a new beauty label “B.A.E.”: Before Anything Else. It has a wide assortment of innovative products, for every moment of the day. B.A.E. is affordable, on-trend and 100% vegan. Its message is: no matter who you are, what you do, with B.A.E., you’re always the best you can be. d.is.xt Was engaged to create a full digital awareness and retargeting campaign for the launch, creating unique communication for the various target audiences.
Dynamic audience targeting
In the various phases of the campaign, we have focused on targeting different target audiences with different messaging. By setting up the video ads dynamically, we were able to easily exchange the messages throughout the different campaign phases. This resulted in numerous videos with differentiated messaging, all uniquely targeted to the relevant target audience. Naturally, the messaging is based on the various USP’s of the product as well as the brand, such as “On-the-Go”, “On-Trend”, “100% Vegan” and “Dermatologically Tested”.