HEMA loves everyone. An important part of that is being allowed to be who you are, with the freedom to express yourself however you want. HEMA believes this deserves attention. That is why, at the start of Pride Week, HEMA will permanently change the store communication in the beauty department to a more inclusive image, which shows our diverse society as well as possible.
In this way, HEMA wants to create a safe environment where customers can ask questions, find out and discover, so that they can also show themselves outside the stores in all their colors.