Uncover your brand value sentiment

Discover what your brand values are really evoking in the customer’s mind. Explore the share of mind for your brand associations through checking their emotional footprint.

This is more than just a pretty visualization. The science-based nature of this so-called “Brand Value Analysis” allows you to look for shared customer passions as inspiration for your new brand’s ‘destination.’

   Improve ads with emotion, not impulse
  Optimize creative thoughts based on science
  Know the emotional impact of your brand

Leverage the power of your brand

NRC Emotion Lexicon

The Brand Value Analysis is based on research done by the National Research Council Canada (NRC, Copyright 2011). The NRC Emotion Lexicon, a.k.a. EmoLex, is a list of English words and their associations with eight basic emotions (anger, fear, anticipation, trust, surprise, sadness, joy, and disgust) and two sentiments (negative and positive). The annotations were manually done by crowdsourcing. The NRC Emotion Lexicon has affected annotations for English words. 

Despite some cultural differences, it has been shown that a majority of affective norms are stable across languages. Thus, we provide versions of the lexicon in over 100 languages by translating the English terms using Google Translate (August 2022).